A Century of Pure Aroma
Sourced by Hand, Ground by Tradition. Tracing the 100-year history of India's most trusted culinary spice.
How Dadi Maa's Legacy Began in 1926
Dadi Maa's Loose Hing Legacy
Our matriarch, Shrimati Gyanwati Devi (affectionately known as Dadi Maa), began compounding raw asafoetida tears in a small village kitchen in Northern India. Hand-pounding the resin in stone mortars, she removed rocky impurities and sold pure Hing loosely to her community — rejecting the wheat flour dilution common even in local markets. This recipe became the gold standard of culinary purity in her neighbourhood.
Mittal and Company — Retail Heritage
As word of Dadi Maa's intense, chemical-free Hing spread across generations, the family channelled this tradition into a retail store: Mittal and Company. Operating from 1980 to 2020, the store supplied pure Hing to families, local chefs, and community kitchens. Its reputation was built purely on word-of-mouth — the unmistakable aroma of genuinely pure, filler-free asafoetida.
.jpeg)
.jpeg)
SATTVAA Brand — Born from Legacy
To take this purity nationwide, the family formally registered the SATTVAA brand in 2020 under SM Global. This marked the transition from a beloved local retail store to a premium packaged product — bringing Dadi Maa's century-old formulation to kitchens across India with modern airtight packaging and zero fillers. A sacred vow was taken: never to dilute our Hing.
SM Global — Digital Footprint
Today, SM Global — established in 2026 — builds the digital footprint of SATTVAA, expanding the brand's online reach across India. We remain committed to Shrimati Gyanwati Devi's vision of uncompromised purity — making sure every household can experience Hing exactly the way Dadi Maa made it: strong, clean, and 100% natural.
Sourcing Raw Tears from Wild Mountain Ridges
The secret to a 100-year-old aroma lies in geographic selection. Real Hing cannot be cultivated in commercial crop plains. It is harvested from wild Ferula plants that grow in rocky, cold, high-altitude mountain soils.
Every year, our experienced sourcers travel to high mountain passes to hand-select the purest resin tears. As the roots are slit, a milky, aromatic sap oozes out, drying into hardened golden resin crystals. These raw crystals are shipped directly to our facility, where they are checked crystal-by-crystal to discard moisture-logged sap, leaving only concentrated purity.
Slow Jar Curing & Small-Batch Pounding
To lock in the volatile essential oils that give SATTVAA its therapeutic properties, we reject standard high-speed steel milling. High-speed grinding generates friction heat, which evaporates the natural aroma of the resin, leaving a flat, powdery substance.
Instead, we place our sorted resin tears inside large traditional clay jars to cure slowly under indirect sunlight. Once cured, the Hing is crushed in small batches using slow-speed grinders. This ensures that the natural oils remain locked inside each golden grain. The resulting compounded Hing is highly concentrated, meaning a tiny pinhead pinch is enough to scent a large pot of Dal.
The Pillars of SATTVAA Purity
HPLC Lab Tested
Every single batch is tested using high-performance liquid chromatography to verify the active concentration of therapeutic volatile organic oils.
FSSAI Compliant
Processed and packed under strict sanitary guidelines at our Faridabad facility under FSSAI License Number 20826004002164.
100% Non-GMO
Sourced exclusively from wild mountain Ferula species. Zero genetically modified strains, chemical synthetics, or artificial enhancers.
Filler-Free Guarantee
We guarantee zero dilution using refined wheat flour (maida), rice starch, or heavy gums. Concentrated potency in every bottle.